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Californians should decide whether their cars should spy on them

Personal car data is the new gold rush of the auto industry. Cars collect more data than our phones. Consumers deserve privacy in their vehicles, and California must lead the way on that issue.

An enormous amount of information is collected while you are driving, including your buying habits, credit score, text messages and even sexual orientation. A total consumer profile is created to sell you things. That data is transmitted at a rate of 25 gigabytes per hour to the automakers’ cloud. And companies share it.

And the targeted advertising we see on our browsers, inboxes and social media feeds is coming for the driver’s seat.

Chevrolet’s OnStar Service feeds users’ data to apps such as Domino’s and Shell, among others, according to The Washington Post.

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